Janice Diaz is a producer, writer, strategist, business builder, expat, business and mindset coach, and financial services growth operator with nearly 30 years of experience helping firms, advisors, founders, creatives, and ambitious professionals build with clarity and direction.
Her career began and matured in financial services, where she developed deep expertise in marketing operations, business development, advisor growth, recruiting, succession planning, AUM acquisition, cross-border strategy, and firm-level growth infrastructure. She has worked with financial advisors, RIAs, broker-dealers, expat-focused firms, international professionals, and growth-minded organizations navigating complex business, positioning, and operational challenges.
Through Vestry International, Janice supports financial firms and advisors with strategic growth, U.S. market entry, advisor development, recruiting, relationship infrastructure, and business development systems. Her work is built for firms that need more than marketing - they need positioning, operational clarity, strategic partnerships, and a stronger path to sustainable growth.
Through GrowthBy.com, Janice brings her strategic mind into coaching, helping entrepreneurs, creatives, professionals, and high-functioning leaders clarify their direction, rebuild confidence, break through fear, and grow from a grounded place. Her coaching blends business strategy, mindset work, emotional intelligence, and lived experience.
As a writer, Janice explores identity, reinvention, ambition, belonging, emotional clarity, and the hidden architecture of becoming through High Function Revealed, her Substack publication under the profile IamJaniceDiaz. High Function Revealed is her in-depth soul dive into the lives of high-functioning people - the capable ones, the over-responsible ones, the builders, the fixers, the professionals, and the people who carry more than anyone sees.
As an expat who has lived across multiple places, Janice brings a global perspective to business, belonging, money, identity, and reinvention. Her work is shaped by movement, resilience, cultural fluency, and the lived experience of rebuilding life and work across borders.
As a producer, Janice develops platforms, podcasts, digital products, educational tools, brand ecosystems, written work, and thought-led media projects that connect business, money, identity, migration, and personal transformation.
At the center of her work is a simple belief: growth is not only something you chase. It is something you produce - with clarity, courage, structure, and truth.